Product Design

The first step in this project was deveopment of the game, Ultimate Thumb Master. This included exploring many styles for the card game, receiving feedback, playtesting, prototyping, and designing product packaging.

Kickstarter Campaign

My responsibilities during the preparation for the campaign launch included graphic design of the campaign elements, site layout, project fulfillment planning, setting up mailing lists, and advertising both digitally and in print.

I also scripted, filmed, and edited our promotional video and campaign video.

After launch, I focused on social media posts and paid advertising across multiple platforms in order to drive traffic to our campaign page.

Outcomes

As the first project from Hoopla Games Ltd., I learned a lot from this campaign. Because I was responsible for so many different roles, from graphic design to communications to fulfillment research, I gained a lot of skills and knowledge in many different areas. Most notably, I developed a deeper understanding of marketing and communications.